PPC – Maximize Your Pay Per Click Potential

Not a new internet marketing technique, but certainly effective, Pay Per Click Advertising (PPC) is a powerful way to attract customers to your website. PPC is similar to search engine optimization (SEO) in that it involves the use of keywords to attract prospects. Website marketers bid for the keywords they think their prospects will enter when they search for their products. The search engines will then rank the sites based on the highest bid.

PPC listings are usually located at the top, bottom, or side of search engine results. Again, the best placement is given to advertisers with the highest bid. If you click on their ad, the marketer will pay the search engine based on the amount they bid for the space. Google, Yahoo and Ask are some of the more popular pay-per-click search engines.

Similar to pay per click keywords are opportunities for pay per click products and services. Like the keyword option, online marketers pay to provide a link to their product or service database when a user searches for it online. Nextag, Shopzilla and are just part of search engines for pay-per-click products. Service payment options are often used in sites that help find the best travel deals, such as SideStep and TripAdvisor.

While it's not a sure thing, pay-per-click advertising is one of the best ways to give your product or service a top-notch search engine location. And since the marketer is not paying, unless the visitor actually clicks on their site, it's easy to see an immediate return on their investment.


Cebu City Philippines – How to choose the right budget hotel

Cebu City is one of the fastest growing business centers in the Philippines. Locals and foreigners travel by air to this island to attend business conferences and the like. And tourists come here to enjoy the many beaches and other exciting destinations.

Although the city does not lack accommodation in 5 star hotels, it is not always wise to spend that much money on them. Most businessmen and travel manufacturers prefer to stay in budget hotels. This will save them money.

Fortunately, there are many of these types of hotels in Cebu City. Some might say that there are actually too many hotels in the city. You can find it practically at every corner. Many Cebu hotels are also operated by people who have no experience in the hospitality industry at all. Therefore, care must be taken when choosing the right hotel.

So how do you choose the right budget hotel to stay at? Here are some helpful tips:

o The first thing you need to do is set your expectations. How much are you willing to pay? What amenities and amenities are a must for you? Do you need to stay at a hotel with an internet connection? These issues and more need to be addressed first.

o Once you have a picture of the perfect hotel in your mind, you should start looking for it. The best source of information is the Internet. Search hotels near Agoda and Tripadvisor for hotel descriptions and reviews.

o Please note that customer reviews are of greater value than the hotel website descriptions. Nevertheless, you should consider all the reviews, not just the first ones you see. If most of the reviews are positive, then you can rest assured that the hotel is of good quality.

o Another important thing to consider is the location of the hotel. Many foreigners book hotels only to find out that it was in the mountains or down by the beach. It is best for businessmen to book at a hotel located in the heart of Cebu City.

In addition to the four tips listed above, you need to make sure that the budget hotel you booked has a business license. This means that the hotel must have a business license from the mayor of Cebu City and the Cebu City Tourism Committee.

These are some of the basic things you need to do to find the right budget Cebu Hotel. Be sure to consider the name, address and contact information of the hotel only if your taxi driver does not know where the hotel you have booked is located.

Have fun on your next trip to Cebu City, Philippines!


Car Rental Tips in Mexico

If you're planning a trip to one of Mexico's many tourist destinations, somewhere off the beaten track, or even dreaming of traveling through Mexico, one of the things you'll want to explore and prepare in advance is a rental car. You are undoubtedly very excited about your trip, but some future travelers start to cool their feet when they start exploring, as so many people have posted about their bad experiences with XYZ Company on sites like TripAdvisor and Yelp.

First, it's important to remember that people are much more likely to write a review about a bad experience than good (no news is good news), so you should definitely not leave it to your second decision to go on vacation in Mexico. Second, many tourists from the US, UK and Canada have bad experiences because they have done enough research before leaving town. To make sure that this does not happen to you, be sure to keep these car rental tips in Mexico in mind before you leave.

1: Know what you need to rent a car in Mexico

The last thing you want is to show up at the rental car office to pick up your car, only to find that you do not have the necessary documents. Here's what you'll need:

• Driver aged 25 or over

• Valid driver's license written in Latin letters (not Chinese, Arabic, Russian, etc.)

• International driving license if your original is written in a different type of character

• Credit card

• Second form of photo identification if your driver's license does not have a photo

• Evidence of CDW insurance (can be purchased at the rental office, may be included as an advantage on your credit card or travel insurance policy)

• Proof of PLI insurance (PLI MUST be purchased by the rental company)

2: Book your Mexican car rental online ahead of time

You are more likely to get a better rental car deal if you have a locked fare before you get to the counter. It also gives you plenty of time to read the fine print and the terms of the rental contract so you know what's included and what's not. Which brings us to Tip # 3 …

3: Read the fine print of the car rental agreement

It is important to know what is included in the quoted price. You can find a basic discount travel website offering car rental in Mexico at $ 8 per day – sounds great! Until you reach the rental office and learn that it does not include any of the required insurance coverage or taxes or fees. The insurance can double or triple the price of a rental car, and Mexico has a rather high sales tax called "IVA" (Spanish value added tax).

4: Don't assume that US-based car rental is better than Mexican

Many of the worst online reviews are from US and European tourists who booked their rental car with a company they were familiar with from their home company, only to find that they worked very differently in Mexico. The lesson here is that you can blindly select or exclude a rental company at their headquarters. You need to do your own independent research.


5 mistakes you want to avoid when booking a hotel room

If you think you can get the lowest price on a hotel while waiting for a last-minute deal, you are likely to pay a lot more for your trip. In this article, we will share report statistics to help you get the best deal.

According to a TripAdvisor report, the best time to book a hotel depends on the place you want to visit. For example, if you want to go to Europe in the summer, be sure to choose to book when prices are low. Similarly, the money you need also depends on the region you want to visit. The following are some common hotel booking mistakes you may want to avoid.

Waiting too long to book a hotel in Europe

In summer, Europe is most popular with tourists. According to the report, you can save up to 33% in Berlin if you decide to book at least a few months before the season. There are some cities where you do not need to worry about booking. They are Paris and Istanbul. The reason is that these cities have more than enough hotel rooms. So this will not be a problem for you.

Reservation too early

In Asia, you don't have to spend a lot to spend your vacation unlike in Europe. For example, in Dubai, even if you book two months before the season, you can save up to 40%.

Reservation more than 5 months before your trip

Booking more than 5 months in advance will cost you more in case of some places covered by the survey. Two exceptions, however, are Moscow and Barcelona. You can choose to book up to 7 months in advance for these places and still save a lot. As a matter of fact, a trip to Moscow can get you up to 55% off, which is a huge sum.

Concerns about bargain deals for the Caribbean summer season

Typically, low prices in the Caribbean can help you save a huge amount of money. You don't have to worry about when to book to get the best deal, as booking when the prices are low can save you up to 7%, which is not much. In other words, you can enjoy the lowest rates no matter when you decide to book.

Consider last-minute savings for expensive cities

If you're going to visit New York, know that you can't get the best deals on summer travel. If you still want to save a significant amount of money, consider booking 30 to 60 days before your trip. This can help you reduce your costs by 25%.

In short, the next time you book a hotel for your next trip, we suggest you go through this article again if you want to avoid common mistakes. The idea is to make the best decision. We hope this will help you get the most out of your trip while saving you a considerable amount.


Tips to help you find a cheap hotel for your vacation

If you are a budget traveler, finding cheap hotels may be important to you. After all, you want to keep your costs low, no matter what. In this article, we will share some tips that can help you find cheap hotels for your next vacation. Read on.

See hotel comparison websites

You have Internet access. So use your mobile phone to find the best deal online. In a little while, you can search various websites for a hotel that doesn't cost you an arm or a leg.

There are many hotel comparison websites that can help you get the best ticket deals and hotel stays. Some of the sites you can check out include Expedia, Agoda and, just to name a few.

Go to travel review websites

The best travel review websites like TripAdvisor can help you find the right type of accommodation in minutes. Reviews from real travelers can help you get a deeper look at the quality of the hotel you want to stay at.

After reading the reviews, you can also get lots of tips from other seasoned travelers. In addition, with a few clicks, it will be easier for you to compare prices charged by different hotels.

Travel during the off-season

If you want to minimize your travel expenses, another good approach is to travel out of season. This will save a lot of money on travel and hotel tickets. So it's a good idea to do your homework to find out the "right" month in the off-season to stay at a hotel.

Give it a go at Couchsurfing

As the name implies, Couchsurfing allows you to stay at your host's house for free. This can help you meet new people and learn a lot from locals.

It is important to keep in mind that Couchsurfing may not work for everyone. If you want to do it, you have to be adventurous. If it works for you, you can save a lot of money.

If you are a first timer, you may not like this option. Therefore, we suggest that you do your homework to make sure that your host is someone you can trust. You may want to use your common sense in addition to reading reviews from other travelers who have been there before.

To get started, all you have to do is create a Couchsurfing account. The rest will be a piece of cake for you.

Choose instead of hostels

Here's a great alternative: you can choose a hostel instead of a hotel. Although the hostels are not so luxurious, they have many amenities to make your stay unforgettable.

As a general rule, if you are with a group of travelers, you can book large rooms in a hostel at fair prices. Plus, you can have fun with your brothers.

So, here are some tips that can help you find cheap hotels everywhere.


Learn more about social media marketing

Some people find traditional marketing and internet marketing too challenging. Wait for them to try social media marketing, which is like a herd of cats.

Facebook is now gaining more traffic than Google, while TripAdvisor reviews affect millions of travelers every month. Finally, social media marketing has the upper hand as a way to reach and engage with customers.

To help you understand this latest media phenomenon, it is best to break it down into something that is easier to digest.

Social – Finding pleasure in the company of others in a friendly and expressive way that often comes with exchanging views at the same wavelength

Media – a medium of communication (such as television, radio, newspapers, magazines) that has the ability to reach and influence people

Marketing – What a company does to gain more customers and connect with them

Social media marketing aims to partner with clients who share common points of view and interests through social sites to build a long-lasting, revenue-generating connection.

Regular marketing can be seen as a one-way street where you can place ads on the newspaper or television to allow you to deliver a message to your target audience, but with limited ability to engage with your customers. You have control over most mechanisms such as message, creative execution and frequency, among others.

Keep in mind that internet marketing allows you to effectively deliver a message that is tailored to your target audience and allows you to engage with your customers. You have control over the same mechanisms mentioned above.

On the other hand, social media is a two-way platform that allows you to interact with your customers in different ways, such as one-on-one or many-to-many. However, it is comparable to sheep cats because you have no control and after trying to control it you may eventually scratch and bite.

Social Media is available in a wide range of tools, resources and websites that range from the very popular and visible ones like Facebook and Twitter to niche communities like Digg or StumbleUpon, each with their own distinctive touch and distinctive feel. To be successful, it would help to use a social media strategy as well as a partner who can help guide and implement this element of your comprehensive marketing plan.

What will work and how can you stay up to date?

To tell you the truth, it's actually difficult. This is the reason why social media companies are created. These companies are experts and experienced in the field and have the resources to keep up with social media sites, tactics, strategies and trends. They also consolidate and integrate them into social media programs that are tailored to suit every business, whether we're talking about small market segments or broad-based products and services.


Expertise on working on a Facebook application

As a hotelier or travel marketer, you need to be fully aware of and keep abreast of the ever-changing ideas of Facebook and App generations. This is essential for companies as they need to be updated for faster progress checks. This is especially true for travel companies. Facebook with its 500+ million users has many travel apps that can help you attract guests to your website and ultimately through the doors of your hotel. Travel apps like Kayak, TravelPromoter, HotelsWithMe, and TripAdvisor, etc.

According to a leading industry expert, you can use your Facebook app as an exceptional means of communication with your guests. You need to focus on what will be relevant to the users and what will attract them. Local currencies, local languages ​​and content; that's what users are looking for. After all, it is imperative that the language you use is "Facebook style" (without any corporate jargon) as a friend to speak to you. You also need to formulate a promotional activity to create an understanding of the app. When you extend enticing offers to Facebook fans like special offers, discount codes, and exclusive travel plans, etc., it increases your chances of making sales. This will provide permanent additions to the number of members of your application through chain reaction; which makes your website / page extremely popular.

Another benefit of using the Travel App on Facebook is that it encourages group buying, which will contribute to your goal of increased sales. Bulk shopping is not an alien concept in the travel industry. Tours are around and have enjoyed continued popularity over the years. By bringing it to the largest social network in the world, i.e. "Facebook", you can make it convenient for families, colleagues and friends who are already connected to the site, to gather, discuss and make travel decisions on Facebook. Your Travel App on Facebook becomes a common platform for friends, family and colleagues, allowing them to collectively choose and book a hotel, making sure everyone is happy with the choice. This eliminates the need for the group to sit in front of the same computer. Some of the popularly used Travel Apps on Facebook are

An interesting feature that can be included on your Facebook app on the same page is the Chat feature, where interested parties can have on-site discussions about planning their trip, etc., which ultimately helps them achieve consensus.

When used optimally, the Facebook Travel and Bulk Shopping apps make a winning combination for you and your guests.

ResAvenue is a solution that integrates with your hotel website and facilitates on-site reservations. So with a combination of your travel app and ResAvenue, the sky is the limit on your bookings!


History of tourism in Barcelona

And because his people are attracted to tourists, he is often written about in books, and his area is often described and romanticized.

The creation of the city began with the Roman occupation in the 1st century VS, which imposed walls and, as a result, separated the villages from the enclosed area, which is actually part of the city, for a long time. Later, the various Catalan countries united and raised the rise of Barcelona as a tourist capital.

The Olympics have a remarkable effect on the city and it is because of this extravagant sporting event that the city has built its legacy around sports. Due to the successful organization of the Olympics as a destination and host city, the government has succeeded in promoting Barcelona and making it one of the best travel destinations, whether for business or personal time. Along with this increase in tourist visits, Barcelona also had a hotel plan that built many hotels to accommodate tourists from all over the world.

To date, Barcelona has a total of 534 hotels with different star hotel ratings. Hotels are categorized as bread and breakfast, best value, family, luxury, modern and vacation rentals ( This extraordinary boost in hotel availability and productivity is a direct sign that demand for accommodations is steadily increasing over the years.

As booking and travel are facilitated through online marketing, more and more tourists are finding it easy to confirm reservations online. This has played a major role in achieving the 2011 Record Year. Since 2005, the number of visitors to Barcelona has continued to increase (, and in 2010, a double-digit increase was observed, leading to exceptional results in 2011. .

Together with the contemporary architecture and the unique immersive experience offered by the city itself, these factors create a complete package for tourists to remember Barcelona. And since the return result depends on the good experiences of the tourist, so the marketing is spread both through shared experience and word of mouth. The combined efforts of tourism authorities, smart campaigns and locals and their hospitality to attract more tourists to Barcelona have strengthened the industry in many ways since the biggest sporting event.

As there is strength in numbers, so are the unforgettable experiences of the city and its activities when it comes to united efforts for the good adaptation of tourists. Barcelona has proven itself as a Marvels city. And it may lead to more curious visitors in the coming years.


For the love of boats, how to cruise?

The whole great escape comes with a master plan, just like any dream vacation. If you are planning a relaxing but fun cruise vacation, finding the right cruise line should be your top priority. You can distinguish the right cruise by researching and reading cruise ship reviews online.

Cruise ship reviews are based on first-hand experience of cruise line customers. Most of all, they value things that are considered essential by all guests and travelers. You can now judge yourself for the amenities, services, food and travel of the ship just by reading these accounts firsthand to your previous clients. This is also a very convenient way to refine your choice of cruise lines and to cross out those that do not fit your taste.

There are several websites that publish cruise line reviews. You can try checking out the following websites:





• cruise



These websites have their own list of cruise ships and it is categorized for your convenience from main lines to luxury lines to small ships. Port reviews are included. They also give their list of the best cruise lines according to reviews.

Here’s a simple three-step guide to finding the right cruise ship for your next vacation.

Decide on a Cruise Category: This is the first step to achieving your dream cruise vacation. You have to choose which cruise line you want to get on. If the idea of ​​getting on a massive ship sounds nice to you, then you can try Mainstream / Big Cruises. Examples in the category are Carnival, Norwegian, Princess and Royal Caribbean cruises.

Baselines are popular with tourists as they offer a variety of amenities and also offer the best rates for an initial introduction. There is also a Family Cruise category suitable for a large group of guests with children. A good example of this is the Disney cruise line.

If you prefer a less crowded and more intimate meeting and are at the expense of expenses, then getting a luxury line is ideal. Luxury lines are usually smaller ships, but with the best value for your money. There are also Premium and Upper Premium cruise lines if you still want to keep and still travel in style.

Other types of cruises are niche cruises, river cruises and sailing ships. All this is guaranteed with incredible life-changing experiences.

Decide where you want to go: So where do you want to travel? It all depends on your location of choice. Will it be in the Caribbean, Asia or Europe? And when you’ve finally decided your preferred destination, you can now check on cruise ships traveling in the region.

Finding a Good Travel Agent: Yes, you can book directly from cruise lines, but if you are not particularly interested in a void travel reservation, a reliable travel agent will not do as much for the minimal added cost.

Traveling should not be frustrating and complicated. Just follow these steps and you’re on your way to a dream vacation. Have fun and enjoy every minute of it.
The crypto market has been full of events this week. A huge boom saw bulls break into the market in large numbers. Some cryptocurrencies like Bitcoin SV, Dash and Bitcoin Cash were like Usain Bolt on steroids. In general, the majority of the digital assets that have made impressive gains are now traded at levels higher than those at the beginning of the year.
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China is approaching the launch of the digital currency supported by the People’s Bank of China
China has been researching, developing, and testing soon to launch the sovereign digital currency over the past five years. People from the People’s Bank of China said the process was almost complete and the launch was about to end. The launch of the digital currency will witness China’s attempt to convert from a monetary system to a digital monetary system over time. However, the system will not be used to disable the current system but to counter it over time.


What is an Eco Lodge?

At a time when caring for our environment is so important, instead of hitting the big city or hot spots, some people choose a greener vacation. Often referred to as "ecotourism" or "responsible tourism", these vacations provide an experience that is both incredible and does not affect its ecological or cultural environment.

Ecology is a product of this new way of thinking. They are often luxurious and comfortable spaces that reflect the design and heritage of local cultures, set in a natural setting that is carefully preserved among local plant life. They will also be made from locally sourced and sustainable and / or recyclable materials, with their energy needs being met by environmentally friendly means. The food in these lodges will be purchased locally to support local farmers and people and will have opportunities to interact with local communities.

Many environmentalists specialize in adventure travel and working closely with the local population provides many activities that can range from waterfall to waterfall, mountain climbing, backpacking, tree climbing and river expeditions. Many will even provide historical or educational based activities, giving you a chance to get to know the local history and the surrounding countryside.

Due to the hard work of organizations such as the International Ecotourism Society (TIES), environmentalists have emerged around the world, including countries such as Australia, Costa Rica, Ecuador, Peru and Panama. All of them provide a great chance to relax and enjoy the surrounding countryside while knowing you are on vacation as a responsible traveler.