Not a new internet marketing technique, but certainly effective, Pay Per Click Advertising (PPC) is a powerful way to attract customers to your website. PPC is similar to search engine optimization (SEO) in that it involves the use of keywords to attract prospects. Website marketers bid for the keywords they think their prospects will enter when they search for their products. The search engines will then rank the sites based on the highest bid.
PPC listings are usually located at the top, bottom, or side of search engine results. Again, the best placement is given to advertisers with the highest bid. If you click on their ad, the marketer will pay the search engine based on the amount they bid for the space. Google, Yahoo and Ask are some of the more popular pay-per-click search engines.
Similar to pay per click keywords are opportunities for pay per click products and services. Like the keyword option, online marketers pay to provide a link to their product or service database when a user searches for it online. Nextag, Shopzilla and Shopping.com are just part of search engines for pay-per-click products. Service payment options are often used in sites that help find the best travel deals, such as SideStep and TripAdvisor.
While it's not a sure thing, pay-per-click advertising is one of the best ways to give your product or service a top-notch search engine location. And since the marketer is not paying, unless the visitor actually clicks on their site, it's easy to see an immediate return on their investment.